OMEGA Expands Sensor Offerings Through a Strategic Partnership With B&K Vibro

Furthering its dedication as a global leader in the technical marketplace, OMEGA announces a strategic partnership with Brüel & Kjær Vibro, a worldwide leader of high-quality vibration sensors (acceleration, velocity, and displacement), vibration monitors, handhelds and rack-based plant-wide integrated monitoring solutions.

Through this partnership, OMEGA is able to further its mission to provide a cultivated offering of sensor and monitoring solutions to its customers. On its ecommerce site, OMEGA has made available 27 B&K Vibro products that can be integrated into comprehensive monitoring systems for use in industrial applications.

"There is a natural synergy to this partnership. In offering these other sensor types, we are able to unlock opportunities for our customers, especially in industrial power generation, wind turbines, HVAC, and food and beverage," says Autumn Hill, Product Manager at OMEGA. "The upside for our customers is new sensors can be used to facilitate predictive maintenance, enabling them to optimize pumps, gearboxes, and other machinery so they can service at the right time, and they won't waste money replacing parts too early or have to shut down because they waited too long."

For B&K Vibro, the advantage of the partnership gives them a digital commerce sales channel to offer their products to customers.

"For our industry, it's not common to buy products online, so we don't currently have the in-house capability to sell our products through a digital channel," says Florian Endres, Product Manager at B&K Vibro. "This pilot project with OMEGA gives us an opportunity to expand our web sales through OMEGA's digital commerce channel and take a more customer-oriented marketing approach."

The B&K Vibro sensors available on OMEGA's website are easy to use, versatile, and based on a modular design, allowing the sensors to easily integrate into a larger monitoring system. Key use cases for these sensors include predictive maintenance, product testing, destructive testing, transportation, and motor diagnostics.

About OMEGA

OMEGATM (part of Spectris PLC) is an established global leader in the technical marketplace, offering more than100,000 state-of-the-art products for measurement and control of temperature, humidity, pressure, strain, force, flow, level, pH, and conductivity.

About Brüel & Kjær Vibro

Brüel & Kjær Vibro is the leading worldwide independent supplier of condition monitoring solutions for rotating machinery. The comprehensive product range comprises vibration sensors (acceleration, velocity, and displacement), vibration monitors, handhelds, and rack-based plant-wide integrated monitoring solutions. These products plus a suite of comprehensive services fulfill the most demanding applications for safety, condition, and performance monitoring of rotating machinery.

Based on 60 years of experience and a worldwide sales and support network, Brüel & Kjær Vibro's monitoring solutions have successfully reduced downtime and maintenance costs and increased machine reliability for our customers worldwide.

The company's products, technologies, and services help customers improve product quality and performance, improve core manufacturing processes, reduce downtime and wastage, and reduce time to market. Its global customer base spans a diverse range of end-user markets.

Source: OMEGA Engineering

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Categories: Production and Manufacturing

Tags: b2c, condition monitoring, digital commerce, digital marketing, e-commerce, machine protection equipment, rotating machinery analysis, vibration displacement, vibration monitoring and control


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A Spectris Company since 2011, OMEGA is proud to share and support the group's mission of delivering a full-suite of customer-focused, innovative solutions that allow customers to work better, faster and more efficiently.

Tim Howlett
VP Marketing, Omega Engineering
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